Google under fire for showing rope adverts when people search suicide
Tech giant urged to provide prompts to mental health services, as charity formed after death of schoolgirl says it is monetising misery
3 April 2021 • 6:00pm
Google has been accused of profiting from people looking up suicide methods after a Telegraph investigation found the tech giant advertising rope in its search results.
The adverts were found directing searchers to an Amazon page promoting ‘low prices for rope’ in a number of searches related to suicide.
The Silicon Valley giant is also facing calls from a grieving sister, who lost her brother to suicide last year, to provide stronger prompts to mental health services for vulnerable people searching suicide.