Joshua Hannan (inset) will oversee Ultimo Electronics opening of its first store
- Credit: Ultimo Electronics
A phone refurbishment business which is now topping £8m in online-generated revenue has made the move to open a bricks and mortar Norwich store.
Ultimo Electronics, which was founded seven years ago and is based in Vulcan Way, has made the move to satisfy demand from customers who wished to see the products before purchasing.
But in an increasingly competitive market managing director Joshua Hannan is keen for his offering to stand out - by pitching it as a higher-end operation.
He said: Our online presence is big and we ve always wanted to diversify in some way to have a physical offering. This is because we know some consumers want to see and handle the products before they buy them, and so having identified that gap in the market we were keen to cater to that need.