Social media appears to be driving an increase of environmentally conscious consumers, with 46 per cent respondents seeing information about climate change across social media channels. This signals a growing trend toward eco-conscious spending and consumption among people who want to turn their efforts and purchases into meaningful action for the planet.
Eco-actions essential for forward-thinking brands and businesses
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The survey indicated 84% of Kenyan respondents think it’s now more important for businesses and brands to do more for the environment. Over half (52 per cent) of Kenyans are planning to give more value to brands that act in a responsible, transparent and honest way. The majority (55 per cent) also said they are planning to learn more about the environment in 2021.
Consumers environmental consciousness increasing
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Consumers environmental consciousness increasing
thenews.com.pk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenews.com.pk Daily Mail and Mail on Sunday newspapers.
Consumers environmental consciousness increasing
thenews.com.pk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenews.com.pk Daily Mail and Mail on Sunday newspapers.