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Mapp Cloud Marketing Platform Now Includes Integrated Direct Mail

Mapp Cloud Marketing Platform Now Includes Integrated Direct Mail Mapp s Spring Product Update highlights 15 new functionalities for their marketing solutions News provided by Share this article Share this article SAN DIEGO, May 11, 2021 /PRNewswire/ Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering. Mapp s newly released Spring Product Update includes a total of 15 new functionalities for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers can now use Mapp Cloud to integrate direct mail, in all common formats, into their marketing mix. In addition, new data feeds enable the automatic import and simultaneous transformation of data from external sources, so that they are available for the personalization and automation in campaigns. Thanks to artificial intelligence,

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Study Reveals: The Biggest Challenge for Companies - Lack of Customer Knowledge

Share this article Share this article SAN DIEGO, April 14, 2021 /PRNewswire/ Mapp, the international provider of insight-led customer engagement, today released the results of a study on current customer experience strategies. The findings reveal that, while 89% of respondents think a CX strategy is important or very important to business success, less than half (47%) review and evaluate their CX strategy annually or even less frequently. Nearly the same amount (88%) agree that it is important to understand changing customer needs using customer analytics to improve CX. Yet only half (55%) of CX and marketing decision-makers plan to implement customer analytics in 2021. Customer experience is paramount – but implementation is still lacking

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Design Toscano chooses Mapp as customer engagement partner to drive advanced personalization and support improved CX

Design Toscano chooses Mapp as customer engagement partner to drive advanced personalization and support improved CX
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Design Toscano chooses Mapp as customer engagement partner to drive advanced personalization and support improved CX

Digital Marketing 2021 Survey: How COVID-19 Has Influenced Companies Strategies

Almost half of UK eCommerce companies surveyed have increased their sales in the past year 65% of marketers have accelerated digital and technology innovation more than they had planned due to the pandemic 61% report that their customer engagement platform has contributed significantly to growth in 2020 63% struggle with having unconnected data sets and only a partial view of customer behavior Mapp, the international provider of insight-led customer engagement, has conducted a market survey to identify marketing priorities and industry trends for 2021. Due to the challenging times caused by COVID-19, the key focus is on changes to marketing strategies, the latest trends, planned investments, the impact on eCommerce, and data management. 1,000 companies in the UK, Germany, and Italy took part in the survey.

United kingdomCity ofHarald oberhoferJonathan lenzRicardas montvilaNpr networkPr agencyLloyds banking groupGlobal strategy directorMapp cloudஒன்றுபட்டது கிஂக்டம்நகரம் ஆஃப்ஜொனாதன் லென்ஸ்ப்ர் வலைப்பின்னல்லாயிட்ஸ் வங்கி குழுஉலகளாவிய மூலோபாயம் இயக்குனர்