Almost half of UK eCommerce companies surveyed have increased their sales in the past year
65% of marketers have accelerated digital and technology innovation more than they had planned due to the pandemic
61% report that their customer engagement platform has contributed significantly to growth in 2020
63% struggle with having unconnected data sets and only a partial view of customer behavior
Mapp, the international provider of insight-led customer engagement, has conducted a market survey to identify marketing priorities and industry trends for 2021. Due to the challenging times caused by COVID-19, the key focus is on changes to marketing strategies, the latest trends, planned investments, the impact on eCommerce, and data management. 1,000 companies in the UK, Germany, and Italy took part in the survey.