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When And How To Start Promoting Your Next Release
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2021 Growth Strategies For Artists
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80/20 Rule And How It Can Make You A More Successful Musician
The principle that 20% of all input and activities produce 80% of the output and results has endured for many years in the business world, and can be also be incredibly effective when it comes to your music career.
Guest post by James Shotwell of Haulix
One of the oldest business principles has music applications that can help artists save time while developing their careers.
Vilfredo Pareto was an Italian engineer, philosopher, and economist who died in 1923. Before his death, Pareto developed one of the most enduring principles in business, the 80/20 rule. The idea is simple:
Short Attention Spans Are Dramatically Altering Songwriting: Here’s How
As attention spans shrink, and the competition increases, today’s hits are getting shorter and shorter, and drastically changing songwriting itself in the process.
Guest post by
James Shotwell of Haulix
Between our shrinking attention spans and increasing competition, the world’s biggest songs are among the shortest ever made.
In a report released by Samsung in December 2020, scientists found the average consumer attention span is now 8-seconds long. That discovery is 33% lower than a similar study from 2000 that claimed consumers had 12-second attention spans. Four seconds may not sound like a great deal to some, but in the age of streaming, every moment counts now more than ever.
Are Surprise Music Releases Right For You?
While following in the footsteps of industry stars like Taylor Swift and Bad Bunny by dropping a ‘surprise’ album can be tempting, this bombshell style of releasing music isn’t always the best career move.
Guest post by
James Shotwell of Haulix
The temptation to deliver surprise releases may be great, but most artists need to think twice before sharing unexpected material with fans.
There is something to be said for the element of surprise and its ability to engage your audience. Everyone loves learning that their favorite artists have new creations to share, but not every creator has a career that can leverage surprise releases in a meaningful way.
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