Short Attention Spans Are Dramatically Altering Songwriting: Here’s How
As attention spans shrink, and the competition increases, today’s hits are getting shorter and shorter, and drastically changing songwriting itself in the process.
Guest post by
James Shotwell of Haulix
Between our shrinking attention spans and increasing competition, the world’s biggest songs are among the shortest ever made.
In a report released by Samsung in December 2020, scientists found the average consumer attention span is now 8-seconds long. That discovery is 33% lower than a similar study from 2000 that claimed consumers had 12-second attention spans. Four seconds may not sound like a great deal to some, but in the age of streaming, every moment counts now more than ever.