In The Pit Lane: Amazon, Apple, and Disney have competition
5 May, 2021
The recently published Nielsen Sports report found interest in Formula 1 was driven by younger audiences galvanised by F1’s social media, Netflix’s Drive to Survive and Esports.
The research found 77% of the growth came from the 16 to 35 age group, which is equivalent to 46% of F1’s fandom in 2021.
Nielson Sports predict a billion people will be interested in F1 by April 2022.
Stefano Domenicali told investors back in February that, “We saw only a marginal reduction in TV audiences, caused by multiple reasons but clearly driven by a shortened and limited geographical calendar compared to 2019, but something every major sport has experienced in 2020. We are proud of what we delivered in 2020 and know we have an incredibly strong fan base and audience platform to grow in the coming years.”
A PUB in the Dales has reinvented its outdoor space to give customers an exciting new experience. After the success of their experimental outdoor dining last summer, the team at the Black Bull, Sedbergh, have launched an outdoor bar and dining area called The Stables and The Meadow. The Stables serves a selection of drinks to socially distanced tables, while The Meadow provides 30 socially distanced tables located under pergolas. Owners James Ratcliffe and Nina Matsunaga were inspired by elements of their first ever business, The Moocher, which offered award-winning outdoor dining experiences at festivals and events across the country. “It’s been really interesting resurrecting elements of The Moocher, our former outdoor catering business,” said Mr Ratcliffe.
Operator
Good morning, and welcome to SiriusXM s first-quarter 2021 financial and operating results conference call. Today s conference is being recorded. [Operator instructions] At this time, I d like to turn the call over to Mr. Hooper Stevens, senior vice president, investor relations, and finance.
Mr. Stevens, please go ahead.
Hooper Stevens
Senior Vice President, Investor Relations, and Finance
Thank you, and good morning, everyone. Welcome to SiriusXM s first-quarter 2021 earnings conference call. Today, we will have prepared remarks from Jennifer Witz, our chief executive officer; and Sean Sullivan, our chief financial officer. Scott Greenstein, our president and chief content officer, will join Jennifer and Sean to take your questions.
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