In The Pit Lane: Amazon, Apple, and Disney have competition
5 May, 2021
The recently published Nielsen Sports report found interest in Formula 1 was driven by younger audiences galvanised by F1’s social media, Netflix’s Drive to Survive and Esports.
The research found 77% of the growth came from the 16 to 35 age group, which is equivalent to 46% of F1’s fandom in 2021.
Nielson Sports predict a billion people will be interested in F1 by April 2022.
Stefano Domenicali told investors back in February that, “We saw only a marginal reduction in TV audiences, caused by multiple reasons but clearly driven by a shortened and limited geographical calendar compared to 2019, but something every major sport has experienced in 2020. We are proud of what we delivered in 2020 and know we have an incredibly strong fan base and audience platform to grow in the coming years.”