A new book has revealed the rise of sneaky sexism brands use to trick women into buying their products.
Brandsplaining, by Philippa Roberts and Jane Cunningham, unveils some of the techniques advertisers use to make themselves seem fempowerment friendly to their customers.
However, the authors have cast doubt on whether the messages presented to clients are as supportive as they seem - and cited Barbie, with her skinny physique, long blonde hair and blue eyes, sporting a t-shirt emblazoned with the logo Be Yourself, as an example. We are now seeing a phenomenon that we describe as sneaky sexism – where brands nod along to the codes of the new era but continue with the old practices in ways that are disguised; implicit rather than explicit, they wrote for The Telegraph.
Three Reasons Why Sneaky Sexism Still Exists In Advertising
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