The 1468: It Was All Marketing s Fault. To be fair, there were likely a lot of reasons why the 68-series tractors didn’t sell well. It’s wasn’t all Marketing’s fault. But. Harvester’s Marketing execs did start the ball rolling.
These bad boys were ill-suited for the field, but boy they sure look good! You can bid on that one on the left right now! Click the photo for the details! (That s a 1568 on the right - it ll cross the auction block soon!) Basically, this whole deal started because Massey had attacked the horsepower race with the 1150. The 1150 used a 510-inch Perkins V-8 (a motor built for a city bus) dialed up to 146 horse. It was a handsome tractor with all the right stuff, and it sold fairly well to young farmers. Not only that, but it sounded good, too – way better than any city bus motor should! Adding insult to injury, the 1150 made 2 more horse than the 1456. In 1970, it was the 2WD king of the horsepower hill!