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Supply chain mapping and n-tier visibility for sustainability: Wholechain®
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Date: 27 May 2021
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Improving traceability remains one of the thorniest challenges for many sustainability teams, even as consumers’ calls for more transparency into the makeup of products and the labor practices associated with creating them grow louder.
The social distancing requirements and travel restrictions in force since early 2020 aren’t making things any easier in some cases, it’s impossible to perform the audits necessary for verifications of provenance. That’s prompting more companies to double down on alternatives that rely on information technology.
One project worth studying for inspiration is a vanilla traceability pilot in place at Aveda, the plant-powered hair care brand owned by The Estée Lauder Companies (ELC). The company uses the word pilot to describe the system which uses mobile phones and QR codes to trace the journey from a cooperative of 450 smallholder farmers in Madagascar to LMR (Aveda’s fragrance partner in France) to Aveda’s