Jayshri Gayatri Foods Signs Mandira Bedi for Milk Magic Paneer adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
linkedin Packaged food products supplier, Jayshri Gayatri Food Products (JGF) has appointed BeanstalkAsia to handle its integrated marketing communications mandate for its dairy products brand ‘Milk Magic’. The agency will also handle the brand’s soon-to-be launched non-dairy products portfolio. It will work on the marketing strategy for each of JGF’s brands and build brand equity through ATL campaigns, enhance visibility in the Indian B2C market through digital marketing and nurture corporate and brand reputation. Subhash Mistry, vice president, marketing, Jayshri Gayatri Foods, said, “We are very impressed with the depth of understanding that BeanstalkAsia has displayed about the segment. We are looking at BeanstalkAsia to build the brand and its attractiveness in the Indian B2C domestic market as well as in the global scenario appealing the Indian diaspora abroad. We find BeanstalkAsia to have the unique ability to develop a seamless 360-degree
Jayshri Gayatri Food Products partners with BeanstalkAsia adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
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This week has been eventful for the small and medium business sector. After a difficult year, the sector was looking forward to the Union Budget 2021. Finance Minister Nirmala Sitharaman allocated Rs 15,700 crore to the MSME sector, besides laying a special framework for Data Analytics, Machine Learning (ML), and Artificial Intelligence (AI) to assist the sector.
SMBStory spoke to several MSMEs who welcomed the new custom duties and shared their thoughts about other initiatives.
This week, we also covered
Bankit- a fintech company, which is helping the underbanked Tier-III, Tier-IV cities with digital banking solutions and Jayshri Gayatri Food Products that launched a
Kishan Modi.
His Bhopal-headquartered venture
Jayshri Gayatri Food Products (JGF) was into manufacturing and selling paneer, butter, cheese, and other value-added dairy products to its B2B customers.
His list of marquee international clients included
McDonald’s, Domino’s and
Subway in the US, countries in the Middle East, and Southeast Asia. In India, his customers included
ITC, Britannia Industries,
Kwality Wall s, and other FMCG majors.
Most of the venture’s dairy products originated from Madhya Pradesh to sell in other states and outside India. However, the lockdown presented a unique obstruction.
“Our sales came to a complete standstill when India closed its international and inter-state borders. The ready inventory was stuck at JGF’s facility, and we had no visibility on when Indian borders would reopen for trade,” Kishan tells