The extent of marketing behind Aotearoa s Covid-19 health campaign stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.
KEVIN STENT/Stuff
Wellington-based illustrator Jem Yoshioka with a digital billboard at Lower Hutt’s Queensgate. The billboard features her art work, which was commissioned for the country s Covid-19 vaccination campaign.
As the Government releases its next wave of public health messages around its Covid-19 vaccine roll-out, Kiwis are receiving art – along with immunisation information – in their mailboxes, and in their local shopping malls. The artworks illustrating messages of hope, freedom and life after the virus are appearing on pamphlets and billboards, flanked by the Covid-19 response team’s signature black and yellow colours. “The idea was to demonstrate what we can all have – that freedom of being together again once you’re vaccinated,” said Wellington-based artist Ruby Jones, who decided to illustrate the country’s national vaccination letter-drop brochure with an illustration of children playing in a park, with adults watching them.