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LOS ANGELES, April 22, 2021 /PRNewswire/ In a recent study orchestrated by 360 Market Reach on behalf of Platinum Guild International USA, researchers posed an open-ended question to a pool of 1,000 fine jewelry buyers ranging from Baby Boomers to Gen Z consumers: what is modern love ? The responses they received were as varied as the participants, yet 89% of participants agree that the partners in a committed relationship should always bring out the best in each other, and 75% think that love should be an equal partnership that transcends any sort of gender expectations or stereotypes. When looking at the data generationally: 47% of Baby Boomers felt that modern love does not require a couple to be married to show a lifelong commitment, as opposed to 37% of Gen Xers, Millennials and Gen Zers. Boomers may not be as old school in thinking as previously thought.
December 16, 2020
In the latest demonstration of the strength of the self-purchase market, new research conducted by Platinum Guild International (PGI) found that 50% of consumers who purchased fine jewelry in the last two years bought at least one piece for themselves.
That number grows when looking at female jewelry purchasers, with 73% saying they had purchased at least one piece for themselves.
Male jewelry purchasers, however, are most likely to have bought an item for their significant other (74%) or their mother (25%), though a surprising 37% said they had bought at least one piece for themselves. Women jewelry purchasers were less likely (31%) to have bought items for their significant other, while 32% said they had bought a piece for their mother.