Her husband Peter Overton was forced to dye her hair last week in lockdown.
And Jessica Rowe showed off the surprising end result as she stepped out in Bondi Beach on Wednesday.
It was hard to miss the former Studio 10 star thanks to her striking magenta locks.
You can t miss her! Jessica Rowe turned heads in Bondi on Wednesday with her wild magenta hair colour and eclectic outfit after her husband Peter Overton was forced to dye her hair in lockdown
The 51-year-old also sported an eclectic ensemble - a colourful Camilla hoodie, an animal print coat and a mismatched handbag.
Messy hair the new normal for celebs in Sydney's ongoing lockdown dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
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He was tasked with brushing the product, delivered to her home by her favourite salon, through the back section of her hair. Definition of true love, Jessica praised her hubby in the caption of her Instagram post, adding: when your husband helps colour the back of your hair even though he hates it pink!
Think pink! Jessica posted a picture of the process, which took place in the couple s lavish gold-tiled bathroom
She followed the post up with another selfie showing her cotton candy hued pixie cut as she washed the product out.
Jessica also celebrated her 51st birthday at home in style last month.