For many young female-identifying shoppers, the experience of buying a first bra is daunting. Not only is it an unfamiliar product category to explore, but the messaging around such items either hyper-sexualized à la Victoria’s Secret, or woefully juvenile can be a turn-off to anyone who already feels caught between the identities of adolescent and adult.
Two recent Western University grads, Chloe Beaudoin and Jessica Miao, had their own struggles as tweens while trying to find undergarments that were relevant to both their needs and tastes, and more recently, Jessica’s sister was also finding it difficult to seek out a bra that spoke to her. And it prompted them to launch Apricotton, a forward-thinking brand that puts the wants of its young customers first.
By Leanne Wilson
Jan 23, 2021 4:16 PM
When students Jessica Miao and Chloe Beaudoin were growing up, they struggled to find bras that were comfortable. 10 years later, Jessica’s 13-year old sister, Cindy, is dealing with the same issue.
This common experience began the idea for Apricotton, a Toronto-based online tween bra company with the goal of helping girls find bras that fit right and make them feel confident.
Apricotton bras are specifically designed for tween and teen girls so they can finally wear a stylish bra that fits. /apricotton.ca
Chloe Beaudion, one of the founders of Apricotton, shared their inspiration for creating the company.
A pair of Western University graduates have designed and launched a new company, that is making first-time bra shopping an easier experience for young women and their parents.
Western University grads create company to make a better starter bra for tween girls sootoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sootoday.com Daily Mail and Mail on Sunday newspapers.