Cape Town-based online retailer expands its operations
By IOL Reporter
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DURBAN - Yebo Fresh, a Cape Town-based online retailer that delivers food and household goods to households, shops and organisations, has now expanded its operations to Johannesburg.
The new Gauteng branch which is based at the Airport Industrial area consists of 10 team members, excluding drivers and marketeers.
Customers orders are packed at the airport-based warehouse and delivered to the customer’s doorstep within 24 to 48 hours.
With the launch in Johannesburg, the first areas that will be able to place orders are Katlehong, Vosloorus and Thokoza.
Yebo Fresh regional sales manager Thabiso Dubazana said: “The area has a large population and thousands of spaza stores, however it’s relatively under-served when it comes to retail and delivery options. We believe this is a great starting point for us and we can make the lives of many customers a lot easier”.
Kasi-Focused Online Shopping Service Coming To Johannesburg 1 week ago 3 min read
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Online retailer Yebo Fresh, a Cape Town-based company that delivers food and household goods to households, shops and organisations in the area, announces this week that they have expanded their offering from Cape Town townships to the Kathorus area in Johannesburg.
According to Trade Intelligence, the township FMCG market is estimated to be worth R158bn, and seen as the new frontier for brands, yet it comes as a surprise that it is massively underserved when it comes to innovative retail solutions such as ecommerce. One proudly kasi brand is hoping to bring innovation to Johannesburg, making shopping easier, faster, safer and cheaper for consumers.
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For township residents home deliveries mean lower transport costs, far greater convenience, and reduced risk.
By Palesa Mofokeng
26 Apr 2021 10:01
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Founder and CEO Jessica Boonstra (centre), with part of the Yebo Fresh team. Image: Supplied
Yebo Fresh, an independent online retailer, is on a mission to make life easier for township residents by allowing them to buy groceries and household items online and have them delivered straight to their door, doing away with the need to travel to a mall.
When the first Covid-19 lockdown hit in 2020, Yebo Fresh had been operating for just over a year. It was during that period that it learnt about ways to penetrate and serve a market that was underserved and in desperate need of transformation.
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AROUND the world, township communities have historically been largely ignored by businesses. This is beginning to change, however, as corporates and organisations are taking note of the potential within this untapped market.
Take Piramal Sarvajal, for example. In Indiaâs slums and underprivileged communities where safe drinking water is a scarce commodity, this mission-driven social enterprise is using technology to ensure that the underserved have access to this basic necessity.
One of their solutions is water ATMs that provide 24/7 access to safe and affordable drinking water. These dispensers are off the grid thanks to solar power and cloud connected to enable remote tracking of consumption and water quality. Whatâs more, Sarvajal enlists the help of franchisees, or âwater entrepreneursâ, in communities to boost the local economy.