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Kissabel apples will soon be here again
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Sorma Group launches high-tech platform for SormaTech optical sorting machines
SormaTech, the Sorma Group’s proprietary optical sorting machine designed to sort fruit with extreme precision, now features a further technological advancement: the research and development centre run by the Group’s Spanish subsidiary, Sorma Iberica, has developed the HyperVision platform, a multi-wavelength lighting solution that offers fruit sorting and a high level of efficiency: it can analyse up to 15 pieces of fruit per second, compared to an average of 12 for other solutions on the market.
Using SormaTech Hyper-Map system, up to 2160 images are processed for every analysed piece of fruit. The result is a 360-degree view of the surface of the fruit, which makes it possible to detect, classify and counteract the smallest imperfection: “Consumers, when they see that one or more pieces of fruit inside the pack are damaged, may not proceed with the purchase,” explains Daniele Severi, Director
The face of Marlene® for 2021 campaign
A beautiful and dreamy nymph in a fairytale setting, surrounded by lots of varieties of apples and the Alps in which they grow. This was the theme chosen by Francesca Cito for the winning artwork of the Marlene® digital contest launched in the autumn by the VOG Consortium to celebrate the brand’s 25th anniversary.
The work was chosen by a jury of experts from the over 6000 competition entries submitted between 15 September and 15 November by artists from 36 different countries. “La ninfa Marlene®” (Marlene® the nymph) is the title of the work by the competition-winning artist from Avellino, which caught the eye not only for the high quality of the artwork but also because it succeeded in poetically depicting the values of Marlene® apples: the region, the many varieties available and the Alpine setting, whose nature, tranquillity and slow pace allow the apples to reach perfect maturity.
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