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Program members were asked to make noise ahead of Amazon Web Services conference Share
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Microsoft has revoked the Most Valuable Professional status of an Australian developer who publicly complained that the programme was effectively asking members to spread marketing material.
The software programmer, Geoffrey Huntley, took exception to Microsoft’s efforts last week in the following tweet.
I see the microsoft #mvpaward program has completed its de-evolution into outright providing content to influencers and asking them to spread it. pic.twitter.com/SqMBSDgLmy geoff (@GeoffreyHuntley) April 15, 2021
“There was an upcoming product release announcement by AWS and the program asked members to amplify a PR campaign that Microsoft SQL server runs best on Azure,” he added in another tweet, which concluded: “Like go out & blog about why azure and SQL server is the thing over AWS offerings.”
Microsoft has directed its community of Most Valuable Professionals (MVPs) to “amplify” the vendor’s Azure marketing campaign in the lead up to AWS’s re:Invent conference, according to internal communications.
The directive was shared publicly on Twitter by an Australian MVP, Geoffrey Huntley, posting screenshots of the communication on 16 April. Huntley revealed today that Microsoft removed his MVP award status as a result.
“I see the Microsoft MVP award program has completed its de-evolution into outright providing content to influencers and asking them to spread it,” Huntley’s tweet read.
“It s truly sad to see the Microsoft MVP Award devolve into ‘this is the content we want you broadcast’. Like they aren t even hiding it anymore. Now the team asks.”