SMU retains Havas for media and creative duties Details 07 January 2021
Singapore Management University (SMU) has reappointed Havas Singapore as its media agency with an integrated creative scope, following a pitch. The appointment is for three years with an option to renew an additional year. Havas Singapore first won the account in 2016.
Jacqui Lim, Group CEO, Havas Singapore, said the reappointment is testament to Havas long-standing relationship with SMU and efforts for continuous reinvention to stay ahead of the curve. It is a huge honour for us to reappointed by SMU - a premier global university in Asia and a game-changer in the education vertical. Our approach to integration is client-centric at the core that enables us to align the right resources to a particular business challenge and we are confident that our multi-disciplinary way of working will add more meaning to SMU’s brand objectives and deepen the engagement it has