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EA s Knockout City Reaches 5 Million Players
The dodgebrawl game has passed another major user milestone.
EA s new dodgebrawl game Knockout City opted for an usual launch strategy, with the game being offered completely free as part of a Block Party trial for the first 10 days. This approach seemed to work wonders to attract players, as the game s Twitter account has announced that Knockout City has reached 2 million players so far.
Update: the figure has now climbed to 5 million.
EA said this event surpassed expectations, though the publisher never said what it s expectations were in the first place. Whatever the case, EA is proud of the achievement.
Why Everyone Is Playing Knockout City, A Multiplayer Dodgeball Game
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Image: Velan Studios / EA
Knockout City, the recently released multiplayer dodgeball game about dodging dodgeballs, has apparently clocked more than five million players, publisher EA announced today. No matter how you slice it, that figure is nothing to sneeze at. Now, consider that the game hasn’t even been out for two weeks. Yeah. “Holy shit” is right.
You might be wondering (rightfully) how a game based on a childhood sport came out of nowhere to accrue a playerbase about as large as the populations of Paris, Barcelona, and Munich combined. Really, it’s the result of a potent combination: a free trial, a day-one launch on a popular service, a core gameplay loop that’s unexpectedly fun, a consistently rewarding season pass, a steady drip feed of new stuff to do, and a seamless crossplay component. Yes,
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