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BTS Jimin, ASTRO Cha Eun Woo, and More: Male Idol Brand Reputation Rankings for May 2021 Released

Korean Brand Research Institute released their brand reputation rankings for male idols. Want to know who are the most popular male idols in South Korea right now? Then keep on reading!

May Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 632 boy group members, using big data collected from April 15 to May 15. BTS’s Jimin topped the list for the 29th consecutive month with a brand reputation index of 4,727,034 for May. High-ranking phrases in his keyword analysis included “Butter,” “sold out,” and “ARMY,” while his highest-ranking related terms included “record,” “release,” and “do good.” Jimin’s positivity-negativity analysis revealed a score of 81.07 percent. ASTRO’s Cha Eun Woo also held onto his spot at second place for the fourth consecutive month with a brand reputation index of 4,680,395.

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