July 07, 2021
Pexels
With international travel off the cards and cinemas intermittently closed, young Chinese like Jiang Tang have been spending more time entertaining themselves online since the coronavirus pandemic hit.
When not at home, scores of young people gather during the evening at milk tea cafes to play online games in the southern city of Guangzhou.
“To attract young consumers, the cafes are equipped with fast internet speed and are rushing to launch one-litre packages of drinks and snacks that cost about 50 yuan (S$10.41) per person,” said Jiang, a 27-year-old administration executive.
The trend towards online entertainment has helped dash hopes of post-pandemic “revenge spending ” in the mainland and highlighted continued sluggish consumption in the world’s second largest economy.
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