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W2O Group has continued its string of healthcare marketing and communications acquisitions, snapping up a data and analytics company called Swoop and data insights company called IPM.ai.
The deals are meant to help bolster W2O s data offering and help it design campaigns that target consumers, patients, and clinical trial candidates.
W2O also sees the deals helping it compete with large consultancies like Accenture and Cognizant and analytics firms like Komodo.
W2O Group, one of the largest healthcare marketing and communications firms in the world, just acquired two more companies as it races to scale and take on large consultancies like Accenture and Cognizant and analytics firms like Komodo.
W2O Scoops Up Swoop, IPM ai
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