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The online metaverse and social networking site IMVU grew by 44 percent during the pandemic; it now attracts 7 million active users a month, most of them female or female-identifying and aged from 18 to 24. If you aren’t one of those millions, here’s a primer: On IMVU, users create personal avatars and dress them in clothes designed by fellow users creators, in site parlance bought with credits paid for with real money. The point of IMVU is to connect virtually with friends and to potentially make new ones, but shopping is no small part of the site’s attraction. IMVU’s virtual store features 50 million items made by over 200,000 creators. Fourteen billion in credits, or $14 million, exchanges hands in over 27 million transactions each month. “I shop therefore I am,” as Barbara Kruger put it in her famous 1990 artwork, takes on new resonance in this digital world.
IMVU Virtual Runway With Mowalola, Collina Strada & More
Will YEEZY GAP s Design Director Legitimize NFT Fashion?
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The perfect timing of
Animal Crossing: New Horizons s early pandemic launch ensured that it became a cash cow for brands looking to cash in on the quarantined millions who escaped doldrums with its addictive island life. A new generation of peers has cropped up in the wave of
Animal Crossing s cultural clout, drawing in house-ridden youths with digital existences far sexier than
IMVU is poised to snatch
Animal Crossing s fashion crown, luring seven million active monthly users - most of which are aged 18 to 24 and identify as female - into its virtual hangout spaces, where they spend a combined $14 million a month on in-game wearables. These are worn while hanging out with and making new friends but are as appealing, if not more so, than the site s social networking aspects.
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