By
Jun 25, 2021
On Saturday, June 26, the Korean Brand Research Institute unveiled its brand reputation rankings for South Korean singers. With BTS, Lim Young Woong, and aespa dominating this month, check out the complete list of the most popular singers in the country below!
(Photo : BTS Facebook | aespa Twitter)
What are the Brand Reputation Rankings?
The brand reputation ranking is are an index created with the use of big data brand analysis. The index is used to analyze and determine the consumers online habits and discover what affects brand consumption.
The brand reputation rankings also unearthed out the influence of a South Korean singer, the volume of media interest in the singer, the volume of interest the consumer has for the singer, and the communication volume of the singer.
(Photo : BTS Twitter | IU Instagram | BLACKPINK Instagram)
On Saturday, Feb. 27, the Korean Brand Research Institute released their brand reputation rankings for South Korean singers in the month of February. Keep on reading to see who made the top ranks.
The Korean Brand Research Institute analyzed 123,421,789 pieces of big data concerning South Korean singers from Jan. 27 to Feb. 27, determining a singer s participation index, media index, communication index, and community index. Compared to the available 147,794,847 pieces of big data available for analysis in Jan., it decreased by 16.49%.
The brand reputation index determines consumer behavior. They analyze whether an artist has a positive or negative influence on consumer participation, a well as study their communication value, media volume, and community reception.