Costa Coffee Malaysia hands digital and social duties to The Chariot Agency Details 29 June 2021
Costa Coffee Malaysia has appointed The Chariot Agency to manage digital and social duties for six months with the option to renew. Work has rolled out since early June and the incumbent was Reprise Digital Malaysia. According to Ju Lee Lim, Costa Coffee Malaysia s head of marketing, no full-scale pitch was implemented as all three agencies being considered had already participated in a previous pitch. In view of the current economic and social landscape, however, Costa decided to review the scope of work required.
Lim told
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