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© A. Cook/Express Newspapers/Getty Images Earlier in the week I stumbled across an old TV ad from the 1980s for the Leeds Permanent Building Society. It featured George Cole (he of Arthur Daley fame) bumbling from wide-boy investment opportunity to wide-boy investment opportunity.  The moral of the ad was that, instead of getting involved in harebrained businesses, you’re better off putting your money in the Leeds Liquid Gold account, because it pays 7.65% interest. 7.65%! This was a normal rate of interest back then. We’ve been forced into becoming a nation – nay, a world – of speculators The Leeds Permanent Building Society was not so permanent as it turned out. It merged with the Halifax Building Society, and lost its name. The Halifax then merged with Bank of Scotland to form HBOS in 2001. Then, following the global financial crisis, that became part of the Lloyds Banking Group. 

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