Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
George Nguyen on May 27, 2021 at 11:00 am
Google expanded the capabilities of numerous existing features and products at its Marketing Livestream event on Thursday.
The company is removing the spend threshold for its Customer Match feature, which should make it useful to more businesses. On the automation front, the Google Ads Insights page is getting a new Demand Forecast that predicts relevant changes to search behavior over the next 90 days, and Performance Max campaigns are rolling out globally as an open beta.
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
George Nguyen on May 25, 2021 at 11:59 am
LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within a brand’s page, the company announced Tuesday. Alongside these ad products, the professional networking platform also announced Custom Streaming integrations and Mobile Page Analytics.
“Boosted” posts. Brands can now increase their post’s reach directly from their LinkedIn page. This feature, known as “Boost,” creates a campaign in an ad account associated with your page.