Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical location.
George Nguyen on May 11, 2021 at 7:00 am
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Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform, the company announced Tuesday.
Custom Location Targeting (CLT). Businesses on Yelp can now designate specific locations for their ads to appear. Before this, they could only advertise in a radius around their location.
Microsoft Advertising to treat phrase match the same way Google Ads does
The new treatment will begin in mid-May.
George Nguyen on May 4, 2021 at 9:43 am
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Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to “simplify keywords and improve your relevancy when reaching customers,” the announcement reads. This new treatment for phrase match will bring the platform in line with Google Ads’ updated phrase match, which rolled out in February.
Note: Microsoft will release a full blog post with more details about this tomorrow, May 5, 2020. We’ll update this article with those details as they become available.
Advertisers can now bring their customer segments into Microsoft Advertising via a new integration
And, customer match is now generally available to all advertisers on Microsoft’s platform.
George Nguyen on May 4, 2021 at 11:00 am
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A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via customer match targeting.
Customer match is now available in more markets. Alongside the announcement of the new integration, Microsoft also revealed that customer match is now available in all markets except for the EU, UK and China.