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Lotus plots global growth drive for UK brands with new international division

By Alec Mattinson2021-02-12T17:03:00+00:00 Nakd and Bear owner Lotus Bakeries is to set up a dedicated international hub for its UK brands make a concerted push to grow their global distribution. Lotus, which last year took full control over the entire Natural Foods portfolio, including the Bear, Nakd, TREK and Kiddylicious brands, is creating a new 30-strong Natural Foods international headquarters in Switzerland working across all of its constituent brands. Lotus’ UK assets will remain based in the UK and will continue to have separate P&L’s under Natural Balance Foods, Urban Fresh Foods and Kiddylicious. The group said that while these brands initially focused on their home market – with UK sales typically accounting for 90%-95% when acquired - internationalisation beyond the UK is a key strategic growth area.

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Lotus Bakeries joins Jay-Z in American biscuit baker

Lotus Bakeries has taken a minority stake in the American start-up Partake Foods, a producer of gluten and allergen-free biscuits. International stars such as Jay-Z and Rihanna are also investing in the company.   5 million euro growth money The total capital injection would be in the region of 5 million euro. It is not known what Lotus share in this is. Business newspaper De Tijd writes that Lotus Bakeries did not disclose information about turnover or profit.   Partake Foods was founded 4 years ago by Denise Woodard. Her daughter Vivi, who suffers from severe allergies, served as a source of inspiration and motivation. Partake Foods produces gluten and allergen-free biscuits. The products contain no dairy, eggs, fish, nuts, oats or soy.

Belgian Biscoff is the new Nutella - The Hindu BusinessLine

January 02, 2021 Perfect pie: Cashing in on the new ‘plant-based’ foods craze, the vegan cookie butter spread has amassed a cult-like following   -  IMAGE COURTESY: PIE AND CO, MUMBAI Perfect pie: Cashing in on the new ‘plant-based’ foods craze, the vegan cookie butter spread has amassed a cult-like following   -  IMAGE COURTESY: PIE AND CO, MUMBAI× Poised to be the ‘new Nutella’, a Belgian cookie butter has social media all agog A portmanteau of the words ‘biscuit’ and ‘coffee’, the original caramelised Lotus Biscoff cookie was first produced in 1932 by a Belgian baker named Jan Boone Sr De Bedenkers (The Inventors) came up with a spreadable product made out of the original

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