Flashtalking: Industry’s First End-to-End Cookieless Ad Management and Insights Solution
Launch builds on company’s 5-year cookieless heritage, the new identify framework allows data driven marketers to go cookieless with confidence, for good By WIT Strategy 6 hours ago
Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative, and unified insights, today announced the introduction of a new identity framework to provide advertisers the industry’s only complete end-to-end solution for cookieless personalization and measurement with privacy controls. The comprehensive framework is built on a suite of products including Privacy Icon, IDConnect and FTrack, previously the industry’s first cookieless single-device identity solution.
Flashtalking strengthens global verification offering with senior hires
Latest appointments reinforce commitment to ‘verification, quality and transparency’ for brand and agency clients By WIT Strategy 3 hours ago
Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, recently announced a number of senior hires as it advances its global verification offering.
The latest appointment sees James Whitbread, formerly Programmatic Director AUNZ at DoubleVerify, join the business as Sales Director for the JAPAC region. He follows recent US hire Michael Tuminello, who as Vice President of Strategy, will be responsible for the strategic expansion of verification, as Flashtalking continues to deepen its commitment and expand its operations in this area. Tuminello has spent over 15 years in leadership at companies including Integral Ad Science, Innovid and Sizmek.
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Flashtalking announces acquisition of Protected Media
February 25, 2021 4:02
Ad management platform Flashtalking has announced its acquisition of anti fraud company Protected Media.
The announcement:
Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale, to the rapidly growing APAC media sector. It will also see the company become the only MRC accredited independent ad server for Sophisticated Invalid Traffic Detection and Filtration in OTT.
By bringing advertisers and agencies unprecedented levels of protection from fraud and improvements in viewability, at scale and with operational efficiencies, Flashtalking is reinforcing its commitment to providing independent evaluation of media quality across all channels, including the growing