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I make £20k a year from my pig : how social media stars turn beloved pets into cash cows

Simone Partner with her pet pig Milo Pets are expensive, with food, insurance and treatments costing hundreds of pounds per month. But savvy owners have been cashing in on their much-loved animals using social media. Cute animals can grow huge followings online. The most popular pet account on photography app Instagram is Jiffpom, a pomeranian dog, with 10.4 million followers. Such backing can also be lucrative, a sponsored post on his feed could net Jiffpom s owners as much as £25,000, according to data from marketing agency Pilot Fish Media. Nala cat, the second most popular pet and most-followed feline with 4.3 million followers, could command a fee of more than £10,000 for a post.

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