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The Pitch: Advertising and marketing news for 4.13.21 Elevation wrapped up its “Thanks for Giving a Crap” campaign to benefit the Colon Cancer Foundation. The campaign, which offered a limited edition DuClaw Brewing Co. beer and Squatty Potty toilet stool to promote colon cancer screenings, raised more than $20,000 for the New York-based nonprofit during Colon Cancer Awareness Month and received more than 3 million views through earned media placements, according to Baltimore PR firm 212 Communications. Spurrier Group and Showerspecs and Donna Spurrier. One of the Clearspecs ads developed by Spurrier Group and Work Labs. Using the tagline “Don’t Live Life in a Fog,” the campaign included copywriting from local freelancer

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