I know Ryanair are no strangers to controversy and indeed thrive on it, but this ‘jab and go’ advert feels a bit distasteful, another user wrote.
Another complained that the ad seemed surreal, with others even comparing it to something out of an episode of the dystopian sci-fi series Black Mirror.
A spokesperson for the ASA, an independent regulatory agency, has since confirmed that around 1,600 complaints had been lodged over the ads. Critics claimed the campaign misleadingly suggests that the vaccine will have been successfully rolled out across the population by spring/summer and that travel restrictions won’t apply by then, and also that it was offensive and irresponsible as, in their view, it trivializes the effect of the pandemic on individuals and society.