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Average adult watched over five hours of TV and video content per day

Average adult watched over five hours of TV and video content per day
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Families now spending nearly six hours a day watching TV or streaming

Stuck at home, unable to travel or socialise with friends, lockdown was always going to lead to more time in front of the box. But Covid has truly turned us into a nation of couch potatoes, with the average Briton whiling away a third of their waking hours watching TV during the pandemic. Families typically spent nearly six hours per day bingeing on broadcast channels, streaming services and online content such as YouTube last year, research reveals. The rise – up by 47 minutes on 2019 – came as tens of millions were confined to their homes and also caused subscriptions to platforms such as Netflix to rise by 50 per cent to 31million.

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Nearly a third of waking hours spent on TV and streaming, Ofcom says

BBC News By Jane Wakefield image captionOur viewing habits changed in lockdown with many people turning to streaming services UK adults spent nearly a third of their waking hours watching TV and online video content in 2020, according to a report from regulator Ofcom. Daily average screen time, spurred on by pandemic lockdowns, was a daily average of five hours and 40 minutes, up 47 minutes on the previous year. For the first time, more households had a Netflix subscription than a paid TV account such as cable or satellite. And nearly 80% of households now have their TVs connected to the internet. The Media Nations Report, which Ofcom compiles annually, found that Covid-19 restrictions were the main drivers for the increase in screen time, especially for on-demand content.

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Majority of British homes now subscribe to Netflix

Majority of British homes now subscribe to Netflix Shows such as Bridgerton and The Dig have helped streaming service overtake its rivals, but the news is bad for traditional TV broadcasters Period drama Bridgerton is among Netflix s biggest success stories Netflix is now subscribed to by a majority of British households for the first time, as viewers turn away from traditional television. Hit series like Bridgerton propelled the streaming giant ahead of its paid-for competition in the UK, with 52 per cent of households now signed up. Pay services such as Sky and Virgin are viewed in 48 per cent of Britain’s 28 million television-watching households, according to an Ofcom report which has revealed traditional channels suffered a slump in 2020.

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UK streaming subs boosted by over 50% during pandemic with Netflix the big winner

UK streaming subs boosted by over 50% during pandemic with Netflix the big winner
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