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For the first time in 50 years, the Campbell Soup Company is updating the design of its iconic Campbell’s soup can labels.
While the can retains the cursive “Campbell’s” script that’s based on Joseph Campbell’s signature and the red and white color scheme, the shadow has been dropped and the typeface denoting the flavor of the soup has been modernized. Other updates include a simplified “SOUP” marking and a fleur-de-lis made with a mirrored capital “C” borrowed from “Campbell’s.”
“We’ve been on a journey to reimagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever, while still honoring our rich history,” says Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Company.
Details 29 July 2021
Coca-Cola and Campbell Soup Company have made a move into the non-fungible token (NFT) scene, joining brands such as Budweiser, Dole, P&G and Warner Bros, among others. Ahead of International Friendship Day on 30 July, Coca-Cola is auctioning a set of four collectible NFTs. The Friendship Box was inspired by video-game loot boxes, playing on the popular video game feature involving sealed mystery “boxes”.
The collection comprises some of Coca-Cola’s reimagined iconic assets, with each NFT inspired by shared moments of friendship. According to Coca-Cola, the digital collectibles were created in partnership with developer Tafi, creator of custom 3D content for avatar and emoji systems, with the initial concept developed by Vice Media s VIRTUE.
Campbell s soup cans get first redesign in 50 years
By
Jordan Valinsky, CNN Business
Published Jul 28, 2021 6:37:00 AM
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(CNN) The labels on Campbell s soup cans are getting their first redesign in about 50 years.
Eagled-eyed customers will notice that the famed red and white design remains, but the Campbell s logo is receiving a modernized logo scripture, which includes eliminating the shadow and a slightly changed font that is based on founder Joseph Campbell s original signature.
Other changes include the word soup printed in a new font, along with a slanted O as a nod to the brand s original label from 1898. Also, the C from the redesigned Campbell s signature is used in the fleur de lis next to the word soup. Varieties receiving the redesigned labels include tomato, cream of chicken, cream of mushroom and chicken noodle. The redesigned cans are currently rolling out to store shelves.
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