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The economics of meal kits and 3 restaurants who pivoted to them Quartz 6 hrs ago Clarisa Diaz © Provided by Quartz A spread of meal kit items from The Hood Paris include sauces, chicken, tofu, vegetables, eggs, french bread, and broth.
During Covid-19 lockdowns, small businesses around the world had to pivot their operations to survive. Building an online presence, resorting to delivery apps, selling in bulk and ready-to-cook meal kits were some ways restaurants stayed afloat. For diners, ordering a meal kit from a favorite restaurant was a way to stay connected to it and support local businesses. The extra time at home allowed some people to learn to cook, or expand their culinary repertoire to different foods.
May 6, 2021
During Covid-19 lockdowns, small businesses around the world had to pivot their operations to survive. Building an online presence, resorting to delivery apps, selling in bulk and ready-to-cook meal kits were some ways restaurants stayed afloat. For diners, ordering a meal kit from a favorite restaurant was a way to stay connected to it and support local businesses. The extra time at home allowed some people to learn to cook, or expand their culinary repertoire to different foods.
We talked to a number of these restaurants who say their new delivery, meal kits, and catering operations have changed the way they will do business even after customers return to indoor dining.