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Cyber scam involving social media influencers surfaces
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Influencers with thousands of followers can earn large fees from companies to promotes a product on Instagram
| Photo Credit:
AFP
The police say they have identified a novel cyber scam involving social media influencers.
Social media influencers have a large number of followers and companies often pay them to advertise their products through their handles. Many celebrities are also roped in.
“Fraudsters are taking advantage of the rise in the number of influencers on social media. They would pose as representatives of an established firm or brand and entice influencers with attractive advertising deals. They would propose to manage the advertisements on behalf of the influencer. Thereafter they collect personal details or social media account passwords and take full control of the page or handle run by the influencer,” said a YouTuber who was a victim of such fraud recently.
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