Sainsbury s scores every print job using a series of KPIs
The business was presented with Job of the Year for its work on the Sainsbury’s Christmas rewards programme, and was also awarded with the retail group’s Outstanding Customer Service gong.
As a result, Paragon CC has become the first company to gain two awards.
Sainsbury’s senior print and publications manager Kelly O’Sullivan said every print job placed was scored using a series of KPIs, which determined the outcome of its supplier awards.
“We believe it’s important to recognise when things go well and not simply flag things when they go wrong,” she said.
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Goodbye 2020, hello 2021: five lessons for the year ahead and beyond
Digital and creative chiefs shared their thoughts on reshaping the future at Campaign’s The Year Ahead Breakfast Briefing
2020 might be over, but its impact was seismic and the aftershocks continue. Marcos Angelides, chief strategy and innovation officer at Spark Foundry, points out that – aside from battening down the hatches – the world of media and advertising was also adapting, becoming leaner and more efficient.
Speaking at a
Campaign’s ‘The Year Ahead: Ready for the rebound’ online event (sponsored by Spark Foundry), the digital expert told delegates we’ve learned a lot that will help us reshape the future.