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Dubai s ENOC to spend Dh250 on digitising group-wide operations this year

Dubai s Enoc plans to spend Dh250m on digital transformation

It made us re-evaluate our operations and urged us to adopt innovative measures to keep up with the fast-paced transformation that our sector is going through. Understanding the current market realities allowed us to introduce changes to emerge as an agile, resilient and future- ready organisation, he added. Enoc, which has more than 11,000 employees in 60 markets, said in 2019 that it planned to double the number of its existing service stations by the end of 2021, and add new revenue streams from the launch of on-demand fuel retail. The company launched an on-demand fuel service called Enoc Link in October 2019, which delivers fuel directly to clients. The service began by delivering fuel to commercial customers who may find it difficult to access regular service stations.

Dubai s ENOC to spend Dh250m on digitising group-wide operations this year

New initiatives to be rolled out to cover B2B and B2C operations Digital transformation - that s the gameplan for ENOC from its capex spending on speeding up such a transition. Image Credit: Supplied Dubai: ENOC Group will invest Dh250 million from its overall 2021 expenditure towards its digital transformation strategy.  2020 made us re-evaluate our operations and urged us to adopt innovative measures to keep up with the fast-paced transformation our sector is going through, said Saif Al Falasi, Group CEO, ENOC. “While increasing our market share remains a priority, we are focused on strengthening our business to ensure we have the capabilities to face any future challenges.

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