The round was led by Switch Ventures and Kindred Ventures, with participation from NextView Ventures.
The company intends to use the funds to grow its team, improve its product, and continue building its network of vetted suppliers.
Founded by Lillian Cartwright and John Cline, ShelfLife provides food and beverage industry’s procurement software and a marketplace. Focusing on the $150 billion market for ingredients and packaging materials in the United States, the company connects food and beverage brands with wholesale suppliers. It allows brands to discover, manage, and order from their suppliers – all in one place.
FinSMEs
ShelfLife, a marketplace for raw materials, raises $3 million seed round
Two years ago, Lillian Cartwright teamed up with some fellow Harvard Business School students to launch a new spiked seltzer brand called Astrid. Despite all the tools that make launching a D2C brand easier than it’s ever been, the team ran into complications when it came to securing raw materials.
This piece of the supply chain is still stuck in the past, according to Cartwright, who explained that most of it is still based around trade shows, powered by referrals and personal connections and plenty of phone calls.
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