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Unimpressed with yesterday’s advertising, younger audiences seek deeper engagement
When deciding what to buy, Gen Z is looking for something more than a traditional ad.
They want to be inspired across the entire funnel, with seamless shopping experiences that feel relevant and personal. And they expect brands to make an effort to entertain and engage them. In turn, brands need to pinpoint their customers with omnichannel commerce opportunities throughout their journey, delivering value and utility in the exact moment their audiences are in a shopping mindset. They should integrate advertising into experiences that are natural and sought after.
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Last week, the Department of Education proposed paying millions of dollars in grants to programs that teach that the fabric of American society is racist. This prioritization seems off-base for a grant program intended to inspire patriotism, civic engagement, and increase understanding of the principles underlying the Constitution. And it’s tough to tell a hardworking family that their tax dollars are being used to break down our national fabric, in a school district across the country. This should be our greater concern. How does the Federal Government have authority here in the first place, when the power to “teach the 1619 Project” is nowhere in the Constitution?
Undocumented Indian immigrants to the U.S., numbering over half a million, hold a collective spending power of $15.5 billion and contribute $2.8 billion to the federal, state and local tax revenue, according to an American think-tank report.
Press Trust of India reports that, using the latest available American Community Survey data from 2019 in its latest research, the new American Economy think-tank said undocumented Indian immigrants are the top third contributor to the U.S. economy among other undocumented immigrants.
There are 4.2 million immigrants from Mexico who lack documentation, according to the report.
Together, they make up more than 40.8 percent of the 10.3 million undocumented immigrants in the United States.
Undocumented Indian Immigrants in the US Have $15.5 Billion in Spending Power
Using the latest available American Community Survey data, the new American Economy think-tank said undocumented Indian immigrants are the top third contributor to the US economy among other undocumented immigrants.
Indians at a rally in New York. Credit: Reuters/Files
World09/Mar/2021
Washington: Undocumented Indian immigrants to the US, numbering over half a million, hold a collective spending power of $15.5 billion and contribute $2.8 billion to the federal, state and local tax revenue, says an American think-tank report.
Using the latest available American Community Survey data from 2019 in its latest research, the new American Economy think-tank said undocumented Indian immigrants are the top third contributor to the US economy among other undocumented immigrants.