Telco Circles Life taps The PR Group for Australian expansion
January 29, 2021 10:35
Singapore-based telco Circles Life has appointed The PR Group to its support its expansion into Australia.
Circles Life made a name for itself in the Australian market last year after it published a break-up letter in The Courier Mail, which appeared like a woman named Charlotte was leaving her partner, T, but was later revealed to be an ad encouraging Australians to break up with their telcos.
The updated letter was revealed the next day
Later in the year, the telco gave the finger to 2020 with a bronze statue of the hand gesture travelling around the Sydney CBD. The activation asked Australians to “take back their power and ask 2020 to fuck off”.
January 29, 2021 9:16
Palmer’s is addressing the overload of products which has come with the skincare and beauty boom in its first masterbrand campaign launching this week.
The ad presents Palmer’s range of natural-based formulas as the solution to the search consumers need to go on in their morning routines to find the product they are looking for.
The campaign launches the platform ‘Find the Formula’, sending the message that beauty can be simple.
Hayley Bishop, Palmer’s Australia marketing manager, said: “This is an exciting time for Palmer’s and we expect this new campaign to reignite relevance and interest in Palmer’s with both lapsed and new users. The core premise at the heart of Palmer’s is simple products that actually work, making affordable, effective beauty care accessible. We’re confident about investing in long-term brand building to ensure continued success, longevity and growth for the Palmer’s brand.
The Royals hires Kirsten Dunlaevy for new head of business management role
January 29, 2021 10:29
The Royals has appointed Kirsten Dunlaevy to the newly created role of head of business management Sydney.
The role was created in response to a series of business wins in 2020, despite the agency experience a slowdown during the onset COVID-19. In August, The Royals was named masterbrand strategy and creative agency for Coopers Brewery, and brought on Driva and Finspo as new clients.
Dunlaevy will also support the agency’s growing relationships with existing clients Athena, Coates Hire and MyState Bank.
Kirsten Dunlaevy has joined The Royals
Melbourne MD Michael Godwin departs Wunderman Thompson
January 28, 2021 10:47
Michael Godwin has left his role as the managing director of Wunderman Thompson Melbourne, Mumbrella can reveal.
Michael Godwin has departed Wunderman Thompson
The search for his replacement is underway, and in the interim CEO Lee Leggett will take on the responsibilities of the role with support from the Melbourne leadership team.
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Leggett said to Mumbrella in a statement: “On behalf of my team, I wish Michael all the best and every success in his future endeavours.”
Origin Energy appoints M&C Saatchi to its creative account
January 28, 2021 10:54
Origin Energy has appointed M&C Saatchi to its creative account following a competitive pitch, Mumbrella can reveal.
The account will be serviced in Melbourne, with managing director Michael McEwan telling Mumbrella the partnership with Origin follows significant growth in the agency office.
“We are delighted to partner with Origin. They have a very important role to play in Australia. Every step of the way, we were impressed by the team they have built, their willingness to be open, the clarity of their thinking. It gave us great confidence entering into a partnership with Origin,” he said.