Kayo and ESPN drive emotional engagement for Super Bowl LV
January 28, 2021 10:50
In the lead up to Super Bowl LV, sports streaming service Kayo and ESPN have launched an AR-driven campaign that will take NFL fans behind the scenes of quarterbacks Tom Brady, Patrick Mahomes and Russell Wilson’s stories of success.
Created by Now We Collide the interactive out-of-home (OOH) ads aim to drive emotional engagement and interest in the Super Bowl. Leading the OOH component are two street murals designed by sports artist Lee Olson and painted by graffiti artist Reubszz.
Scanning the QR codes on the OOH ads will reveal the video content featuring the quarterbacks. Digital and social is also supporting the campaign.
January 28, 2021 10:42
Tourism Tasmania has recommenced its ‘Come Down For Air’ campaign in New South Wales and Queensland after almost a year of the state being closed off to tourists from Australia’s east.
The $2.35 million revival will be running until 30 June and support tourism operators in Tasmania as they emerge from their disrupted summer season and head into winter.
‘Come Down For Air’ launched in 2019 from creative agency BMF and Clemenger BBDO Sydney, which holds Tourism Tasmania’s digital account.
After being put on hold due to COVID-19, the campaign recommenced Victoria, South Australia and Western Australia in mid-January. Activity also began in New Zealand on 17 January, the first time Tourism Tasmania has advertised in the country in 10 years.
Senior strategist Lucy Gavan joins McCann Sydney
January 28, 2021 11:23
Following yesterday’s announcement of the hires of creatives Josh Aitken and Willy Maitland, McCann Sydney has revealed Lucy Gavan has joined the agency as senior strategist.
Gavan joins from Interbrand
Gavan joins from Interbrand where she worked on rebranding projects for Telstra, Westpac, Federation Square and Sydney Opera House. Her skills in redefining brands from strategy all the way to experience will be leveraged by the McCann team.
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“Our goal is always to attract curious and intuitive minds to deliver strategic and creative solutions to clients at every stage of the brand journey. Lucy’s experiences in creating antidotes for fading propositions will help elevate our strategic and creative offering in Sydney,” Hegerman said.
Former Clems Sydney duo Josh Aitken and Willy Maitland follow Ben Coulson to McCann
January 27, 2021 10:53
McCann is continuing to build out its creative team in Sydney, bringing duo Josh Aitken and Willy Maitland on board as creative directors.
The pair have previously worked with McCann Sydney’s chief creative officer Ben Coulson at Clemenger BBDO Sydney. Coulson made the move to McCann in June last year, meanwhile Aitken joins directly from the agency and Maitland comes after a year at AnalogFolk following his departure from Clemenger Sydney.
Josh Aitken and Willy Maitland have joined McCann Sydney
Aitken and Maitland said in a statement that they would follow Coulson anywhere.
Department of Health launches $23.9m COVID-19 vaccination campaign
January 27, 2021 10:51
As the campaign rolls out, it will keep Australians informed with the safety and effectiveness of COVID-19 vaccines as they become available. The upcoming second phase will provide information on the roll out of the vaccine, including the priority groups and dosage requirements.
The third phase will continue to the support vaccine uptake and provide information on how and where to get vaccinated.
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The first of two ads launched today features infectious diseases physician Dr Nick Coatsworth, the Therapeutic Goods Administration’s (TGA) Professor John Skerritt, and chief nursing and midwifery officer Professor Alison McMillan explaining the need for a vaccine, the approval process and the rollout of the vaccine.