Vegemite celebrates Harmony Week with billboards in 10 languages
March 16, 2021 1:21
Vegemite is celebrating Harmony Week with an outdoor campaign featuring it’s ‘Tastes like Australia’ tagline written in the ten most spoken languages in Australia.
Jacqui Roth, Bega’s marketing manager of spreads, commented that the campaign is a response to how almost all advertising in Australia is in English.
“Australia is a wonderful, unique and truly diverse nation. Of the more than 25 million people who live here, 21% speak languages other than English at home, yet just about all broadcast advertising is presented only in English,” Roth said.
“Any of the languages represented in these outdoor ads rarely feature on the Australian landscape yet are spoken in the home every day. We want to celebrate the diverse languages spoken and put them front and centre loud and proud on our outdoor advertising.”
Sling & Stone makes new hires and 13 promotions in response to client growth
March 16, 2021 9:00
Sling & Stone has hired two new account directors amongst a slew of staff promotions and appointments.
Stepping into the new director positions, Jacqueline Rutledge has joined the agency from Taurus Marketing and Ollie Hoare has been hired from MHP in the UK.
The Sling & Stone team
Also joining the Sling & Stone team in Sydney is Courtney Swift as senior account executive from Bango PR in Brisbane.
ADVERTISEMENT
13 promotions have been made in the Sydney office, including Samantha Baiada to associate director and Joy Lu and Charlie Shaw to account directors. Baida has been with the agency since August 2015 and has worked her way up over the years from account manager status.
March 16, 2021 9:57
The signature crunch of Smith’s chips is enough to draw people from all walks of life together over one bag of snacks.
A new campaign from Clemenger BBDO Sydney introduces the brand platform ‘You can’t resist the call of Smith’s’. The film depicts two hikers attracting enough help to scare away a bear with just one bite of a Smith’s chip.
It is the biggest investment from Smiths in its brand equity in three years
“We’re excited to launch this new brand platform and we couldn’t resist saying yes to the playful, engaging nature of the spot. It really captures just how irresistible Smith’s chips are in bringing Aussies together,” said Alessia Taddei, Smith’s senior marketing manager.
Herd MSL bolsters leadership, promotes Stuart Wragg and Laura Beament
March 16, 2021 4:57
Publicis Groupe public relations agency, Herd MSL, has promoted Stuart Wragg as chief strategy officer and Laura Beament to managing director of Fuel Communications.
The appointments come as the agency moves to bolster its executive team and bring depth to its corporate, consumer and government sectors. The management shakeup also follows the departure of managing director Jason Carnew in August last year.
Emma de Voss, Rami Mallis, Skye Lambley, Laura Beament, Stuart Wragg
Wragg has been at the agency since 2010, joining its corporate communications arm N2N communications as associate partner and creative director, before moving into the wider agency. He steps up to CSO from his position as strategy director.
TikTok reinforces brand safety for advertisers with expanded OpenSlate partnership
March 16, 2021 11:01
TikTok has expanded its partnership with OpenSlate, a third party brand safety provider, in a move to give advertisers reassurance in how and where ads are being delivered on the content sharing app.
TikTok’s brand safety solution applies OpenSlate’s rating pre-campaign measures to ensure ads are delivered in a brand-safe environment. It then shares video-level reporting to confirm the outcome for brands.
The agreement has been touted as providing advertisers with “the greatest degree of transparency and the confidence of working with a third-party lens”.
TikTok’s brand safety solution was previously only available in the US, but the expanded partnership will see it now become available to brands in Australia, Canada and the UK.