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TikTok reinforces brand safety for advertisers with expanded OpenSlate partnership March 16, 2021 11:01 TikTok has expanded its partnership with OpenSlate, a third party brand safety provider, in a move to give advertisers reassurance in how and where ads are being delivered on the content sharing app. TikTok’s brand safety solution applies OpenSlate’s rating pre-campaign measures to ensure ads are delivered in a brand-safe environment. It then shares video-level reporting to confirm the outcome for brands. The agreement has been touted as providing advertisers with “the greatest degree of transparency and the confidence of working with a third-party lens”. TikTok’s brand safety solution was previously only available in the US, but the expanded partnership will see it now become available to brands in Australia, Canada and the UK.

United kingdomBrett armstrongopenslatepoppy hilltiktokZoe wilkinsonBrett armstrongCommunity guidelines or terms of serviceCommunity guidelinesNews xtendBrett armstrongopenslatepoppyஒன்றுபட்டது கிஂக்டம்ஸோவீ வில்கின்சன்ப்ரெட் ஆம்ஸ்ட்ராங்சமூக வழிகாட்டுதல்கள் அல்லது விதிமுறை ஆஃப் சேவைசமூக வழிகாட்டுதல்கள்செய்தி க்ஷ்டிெந்ட்