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Storyation managing director Lauren Quaintance said López-Varela’s promotion reflected both his work and the continued growth of the agency.
“We’re seeing more and more demand from clients for content marketing that is grounded in the kind of data-driven strategy that Andrés specialises in,” she said.
“He has been a highly valued member of our team and is exactly the right person to ensure we have the processes and systems to support our next stage of growth and that we deliver the tangible business results that our clients demand.”
López-Varela added: “I’m grateful to have worked with the Storyation team for over five years, firstly during my time at Tourism Australia and then as head of strategy within the agency,” López Varela said.