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When nudge turns to shove: will the government’s campaign be enough to shift the nation’s default setting? © Provided by Crikey Australia’s ad-driven media are, predictably, excited that they’ve finally convinced the government to pay for advertising to push the COVID-19 vaccine. Money in the bank to do a public good. Good news all round. The hope? The military metaphors just a little bit “boys-own” of the “Arm yourself against COVID-19” campaign, together with a more disciplined (and less politically self-interested) messaging out of the federal government, will nudge enough Australians to take advantage of the army sorting out logistics and big pharma coming through.

New south walesUnited kingdomUnited statesCass sunsteinRichard thalerJoe bidenPaul murrayNews corp australianCrikey modernaFox newsPfizer vaccinated morrisonபுதியது தெற்கு வேல்ஸ்ஒன்றுபட்டது கிஂக்டம்ஒன்றுபட்டது மாநிலங்களில்ரிச்சர்ட் தாலர்ஓஹோ பிடென்